Top 10 growing brands 2018

    By Wang Yanfang
    0 Comment(s)Print E-mail China.org.cn, October 18, 2018
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    Interbrand, a London-based consultancy company, recently released its 19th annual report rating the Best Global Brands.

    Among the top 100, Apple remained top, with its brand value reaching US$214.48 billion.

    Chinese brand Huawei was ranked among the 100 best global brands, taking 68th place, according to Interbrand. Its brand value increased by 14 percent to US$7.58 billion compared to last year.

    This year's newcomers spanned the luxury, technology, alcohol and automotive sectors. Chanel, Hennessy, and Nintendo re-entered the list, and Spotify and Subaru made their debut. 

    The luxury sector was the top-performing category with 42 percent growth, led by Gucci and Louis Vuitton.

    General Electric's value dropped the most among the 100 brands – down by 26 percent to US$32.76 billion.

    The top 10 growing brands 2018 were:

    10. Caterpillar

    Caterpillar [Xinhua]

    Brand value: US$ 5.73 billion

    Growth: +18%

    Ranking: 82

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